A lot of PS3 games are being re-released for PlayStation 4, and Sony hopes they will help "welcome back" gamers who may of had an old PlayStation, but skipped the PS3 and Xbox 360 in favour of the Wii.
"Our big opportunity is to welcome back an audience much earlier in the lifecycle that possibly bought into the Wii previously," Sony Computer Entertainment president Andrew House told Eurogamer.
Tomb Raider relaunched to much success earlier this year, The Last of Us: Remastered is coming this month and a port of GTA V to PS4 was a highlight of Sony's E3 presser.
"I hesitate to say this because I know committed gamers may roll their eyes about it, but there's an opportunity with some of the remastering or re-imagining from PS3 franchises that will potentially find an audience that hasn't played them in the previous generation because they skipped that generation," said House.
Surprisingly, he said 40 percent of PS4 early adopters in Europe didn't have a PlayStation Account, suggesting they didn't have a PS3 or Vita -- although that figure includes returning gamers forced to make a new account since PSN doesn't allow username changes.
"Anecdotally I've had people who were the Wii generation and who are back in the consideration set. It's certainly something I hear about," he said.